Saturday, August 22, 2009

Interactive Writing--Web

This website is still a work in progress, but I've written a bulk of the copy including headlines, product copy, teasers, and promotions. Click on the screen captures to read the small print.

We wanted to bring a personal feel to many of the TR marketing materials so we began collection real stories and feedback from customers. This page shows an example of this strategy implemented on the site.

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