Saturday, August 22, 2009

Branding and Editorial Development

Kiwee is a fun web 2.0 site (explore it at developed by American Greetings. During its creation, I wrote the overall editorial direction for the site. My favorite line? "Sit back. Take off your shoes. Grab a mocha and throw in your favorite tunes. Relaxed? You're ready for Kiwee."

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