Sunday, August 23, 2009

Multi-channel product launch--Charm Story Creative Development

"Charm Story" was one of the first true product launches for Things Remembered, who, in the past, introduced new product one at at time without a theme.

I led the creative and editorial development for this project, working with the talented team at Doner Advertising to execute the tone, look, and feel of these customizable charm bracelets and necklaces. I love the logo and tagline (written by Senior Copywriter Heather Bentoske) because it completely captures what TR offers--the ability to add your "words" to your gift with custom engraved messages.

Here's the logo:

In-Store Signage:

Check out the catalog copy (written by myself and Heather Bentoske) to see how we compelled shoppers to tell their own unique stories through a one of a kind bracelet!

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